Last summer, Dell agreed to purchase Alienware in a controversial merger of two very different companies. Alienware, who was looking to raise capital to fund its world-wide expansion, found a good partner in Dell when it came to realize that it would be able to meet its demands while simultaneously benefiting from Dell's famous supply chain efficiencies. The later being a great boon for Alienware, who had been suffering from supply woes, with customers often waiting a month or more to receive their orders. In turn, through the merger, Dell hopes to gain access to the lucrative high-end PC gaming market. (more...)
Via: Hot Harware
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